BMW is top luxury seller of 2011

Bayerische Motoren Werke AG’s BMW is named as the top luxury brand in the United States for 2011 after outselling Daimler AG’s Mercedes-Benz last month.

BMW’s total 2011 sales is recorded at 247,907,  outselling Mercedes by 2,715 vehicles. According to Ludwig Willisch, chief executive of BMW of North America, “BMW Group sales momentum has been increasing all year and this new burst of consumer confidence filled our dealer showrooms, putting BMW ‘over the top.’

The battle between BMW and Mercedes to replace Toyota Motor Corp.’s Lexus as the top luxury brand in the United States after 11 years was helped by a lack of the Japanese automaker’s production following the March earthquake and tsunami in Japan.

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